My ventures into Bluejacking are not particularly deep and amount to having once sent stupid pictures to a group of guys in a bar in a dull, rainy town in England. Well, we were bored, there wasn't much else to do in Macclesfield except terrify the locals with technology.
Yeah, Bluejacking nonsense to passers by was fun for about half an hour. But I hadn't found a more productive use for it until recently and I now I find myself receiving more and more 'request to connect' requests from a variety of sources, all of which I ignore.
Then I noticed Paul had a new keyring. He has for a long time been a fan of Puma, and had a shiny new Puma keyring to match his "I Like Puma" teeshirt. "There's an interesting story behind it", he began!.....
Paul was shopping in central Amsterdam with his Mum, Alice who was visiting. Alice suddenly got a message on her mobile. Something about Puma and free stuff. It transpired that the Puma store had bluejacked her. However, unlike the strange messages we sent to revelers in a Macclesfield bar, the offer from Puma was a little more authentic and resulted in a trip inside the store to claim the free gift. OK, so it was 'only' a keyring but the Puma successfully achieved a tech savvy, cool marketing, talking to, and engaging with customers kind of feel, and now Paul sports the Puma brand further by 'wearing' the keyring with pride.
This isn't the first Bluetooth marketing I have experienced but it's the first I have come across which resulted in something concrete and really quite nice. I may even start accepting those annoying requests - you never know what you might get! More please, Puma!